23 November, 2013

Changes, changes

I have been a customer of Lloyds Bank for longer than I care to remember. When I first signed up at the tender age of sixteen and deposited my first few pounds, it was just Lloyds pure and simple. No association with any other banks. And the logo was the good old fashioned black horse. The Lloyds black horse looked, back then, like a 'proper' horse with a long, flowing mane and tail. It had nothing remotely in common looks-wise with the prehistoric white horse at Uffington. And, indeed, the television advertising featured a beautiful, galloping, jet black horse.

Some ten years later, Lloyds Bank merged with the TSB and became Lloyds TSB -- although I still, determinedly, continued to refer to it by its old name of Lloyds. At around the same time, the logo underwent a transformation. The 'real' black horse morphed into a mere representation of a horse, bearing more than a passing resemblance to the white horse at Uffington. And, of course, the television advertising no longer featured the beautiful, galloping specimen.

Now, in 2013, it appears that we have come full circle. Lloyds Bank and the TSB have disentangled themselves once more. The old fashioned Lloyds black horse has been reinstated (I wonder how much the advertising company charged for that stroke of genius?). And, what's really funny is that all of this is being marketed as if it's completely novel and has never been thought of before.

But I remember back to pre-1995 when the situation was exactly as it is now in 2013 -- and I'm not that old, so I'm sure plenty of others remember too. Funny old world...

No comments:

Post a comment